Full Marketing Plan for A Restaurant & Cafe

A complete strategic guide for restaurants and cafés to design and execute an omnichannel marketing system. This masterplan covers market research, customer segmentation, branding and positioning, measurable objectives, digital marketing (website, SEO, social media, influencers, delivery platforms), paid ads, email and SMS campaigns, community outreach, budgeting, quarterly timelines, KPIs, and optimization. Includes step-by-step campaign frameworks, content calendars, offer templates, and performance tracking methods to drive foot traffic, online orders, and repeat visits.